LinkedIn is a professional networking platform that enables its users to reach organizations and people around the world. There are 760 million members in LinkedIn present in 200 countries and regions worldwide. There are more than 70 million LinkedIn users in India.

A LinkedIn user can efficiently use LinkedIn for worldwide reach and for professional connections with prospective employers. As well in finding better job opportunities and for skill development. There are many reasons why you must have your LinkedIn profile that reflects your qualities and attributes ultimately helping you in getting better job opportunities.

Here are few important things you should have in your LinkedIn Profile:

  1. Add a LinkedIn Headline. When people search LinkedIn – say for, Sales Manager or Software Developer – the search results are based on headlines.
  2. Add a LinkedIn Profile Photo. A professional photo will add on to your chances to get a better job opportunity.
  3. Add a LinkedIn Summary. If you are an active job seeker end your summary with a call-to-action. Add Specialties that include your key skills and add your email and contact information, so that a person or organization can reach out to you for job opportunities at right time.
  4. Add your Portfolio. Showcase your work in PDFs, images, PowerPoint presentations, and links to your website.
  5. Link your social media with LinkedIn.  
    • Facebook
    • Twitter
    • Pinterest
  6. Add your Work Experience. You should add work that proves your experience, knowledge, and expertise in your trait is worth including.
  7. Add your Location. It will help you to identify job opportunities in your current location.
  8. Add your Accomplishments. To showcase your achievements.
  9. Add your Volunteer experience. To let people know about social responsibility you are fulfilling.
  10. Get Endorsements. Social proof will get you everywhere!

LinkedIn offers premium subscriptions to its user through which user can search LinkedIn profiles by putting Boolean searches and key word searches. Nowadays there are many organisations that are using LinkedIn Recruiter services through its advanced portal in finding human resources all around the world. By having a better LinkedIn profile, you can get specialised job offers from various industry segments in the market. A better LinkedIn profile will increase your chances in getting shortlisted for a position as well it will save time of your prospective employer as they will get all the required information from an updated LinkedIn profile.

While hunting for a better job opportunity a job seeker needs to know about his prospective employer and people associated with the organisation. LinkedIn company pages provides all the required information about company, about its business specialities, company size and about locations where company is present.

In LinkedIn company pages a job seeker can browse jobs posted by the company and can apply on relevant job opportunities.

LinkedIn also provides its user a separate section where a job seeker can key word search jobs by location, salary and skill sets. As well LinkedIn matches your profile with the job posted in its portal and provides recommendation on jobs.

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